While preparing a presentation for Rome University, I took many snapshots of MySQL web site. I asked for review, and Colin pointed at the advertising that was in most every page.
Now that he mentioned it, yes. I saw the advertising. But when I was working with the live page, taking the screenshots, adjusting them with the Gimp, and inserting them into the presentation, I did not notice them at all.
I am blind to ads.
Why does this happen?
I guess that, after so much time spent using the web, I am trained to spot where the content is, and I filter off automatically all the distracting bits.
If the ad contains an interesting image, I may register that, and even remember it sometimes, but I have no idea of what they were selling with that picture.
For instance, I saw this image in the Singapore subway. I took a picture because it was cute. I can't remember what was advertised.
Now, if this filtering happens due to my frequent usage of the web, I wonder how many users have developed the same self defense and evolved into a Homo Sapiens Non Publicitarius, a particular breed of human being who has been saturated by ads and can't see them anymore.
Anyone from the same mutation out there?